The web is hostile to users.
The sites you visit every day aren't built for you anymore. They're built to capture your click, waste your time, and fight you for control of your screen.
We're building the fix.
Launching summer 2026. We'll email you when we're ready.
You click. You regret it.
The headline got you. The article might be two paragraphs of actual content buried in two thousand words of SEO filler. But you'll never find out because you're staring at a cookie banner designed to frustrate you, an autoplay video, a newsletter popup, and ads injected between every other sentence.
You didn't come here for this. Nobody did. But every site is optimized for engagement metrics, conversion funnels, and data collection. Not for the person trying to read the article. That's not a failure of design. It's the design working exactly as intended, for someone who isn't you.
The tools that fought back are disappearing.
Chrome gutted the extension APIs that content blockers depend on. The browser you use every day chose its ad revenue over your ability to filter what you see.
The web got worse. Your defenses got weaker. Incentives drive behavior.
We're building something different.
We crawl the public web continuously, identify hostile patterns, and distill them into verifiable rules. Every rule is reviewed before it ships. The ads, the dark patterns, the engagement traps. Identified once, removed for everyone.
The crawlers run on our infrastructure, not yours, and never touch your traffic. Every rule is open: you can inspect what's applied and why. No browser vendor gets to decide whether they work.
Built for users. Funded by users.
If we build something you love, you'll pay for it. If we don't, we shouldn't exist. That's it. No advertisers, no data deals, no paid whitelists.
The core will be open source, verifiable, and independently audited. We will never use the patterns we remove. If we're going to fight hostile design, we have to hold ourselves to the same standard.